Catalog Record: The theory and practice of advertising: a simple exposition of the principles of psychology in their relation to successful advertising | Hathi Trust Digital Library

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The theory and practice of advertising: a simple exposition of the principles of psychology in their relation to successful advertising, by Walter Dill Scott ...

Main Author: Scott, Walter Dill, 1869-1955.
Language(s): English
Published: Boston, Small, Maynard & company, 1916
Subjects: Advertising.
Psychology
Physical Description: xii, 240 p. illus., diagrs. 21cm.
Original Format: Book
Original Classification Number: HF 5821 .S431 1916
Locate a Print Version: Find in a library
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